Shaping the Future of GSB: A Vision Based on Success
June 18, 2024
CORE
2023 Strategic GSB Successes
- Client-First Discipline:
Embraced our channel-agnostic approach that puts clients first by deploying the single account opening MANTL platform across both digital and branch channels, and positioning staff and messaging to support clients in however they choose to bank with us. - New Account Opening System:
Launched the innovative MANTL platform, which delivers a seamless client experience and allows clients and prospects to open a financial account online in less than 3 minutes. This launch also included the deployment of PLAID, an innovative new system that initiates and manages best in class fraud mitigation services. - Voice of Client (VOC)/CRM Engagement:
Expanded utilization of our Client Relationship Management system. Leveraged data from our new program and the Marketing Automation Platform (MAP) to improve client experience and engagement across our business and consumer clientele. - GSB Lending Center:
Launched new direct lending model focused on delivering a seamless, superior customer experience, with faster pre-approvals, turn times and flexibility to meet them where they choose.
2024 GSB Horizon & Enhancements
- Small Business Online/Mobile Banking Enhancements:
With our commitment to digital transformation, information, and navigating an ultra-competitive landscape, we are enhancing our current online and mobile banking to meet the growing needs of our small business banking clients in 2024. - Commercial Online/Mobile Banking Platform:
We have also selected a top-tier commercial banking and treasury services platform that will permit GSB to offer more specialized tools for our commercial business clients at greater scale, which will improve non-interest income. - Small Business Online/Mobile Banking Enhancements:
With GSB’s commitment to digital transformation, information, and navigating an ultra-competitive landscape, we are enhancing our current online and mobile banking to meet the growing needs of our small business banking clients within the first half of 2024.
